Salem Brewing Co.

Based in Salem, Massachusettes, this brewery is looking to increase the sale of their beer through more provocative branding that would appeal to tourists who visit Salem every year. Salem is well-known for their history related to the Witch Trials, and remains to this day as a hot-spot for everything witch related, like the Witch House Museum. In recent years, the brewery saw an increase in female visitors and would like to appeal to them through what they called "Witchy Beers".

They requested to have a logo, a label theme for a line up of their beers, and a full page magazine ad.